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Videos

Insights On Auto-Pilot

Ever since the launch of ChatGPT in November 2022, there have been opinions ranging from AI resurrecting a new paradigm for market research. to replacing humans in research. We believed that the truth lays somewhere in the pragmatic middle; as data...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Vidya Venugopalan, Sridhar Venkatasubramanian, Jayavel Sekar, Rahul Bhardwaj
November 22, 2023
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Citation

Venugopalan, Venkatasubramanian, Sekar and Bhardwaj (2023a, November 22). Insights On Auto-Pilot. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/insights-on-auto-pilot-12341


Videos
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Citation

Ford, S. (2020a, November 02). Applying AI to real shopper behaviour in real stores. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/applying-ai-to-real-shopper-behaviour-in-real-stores


Videos

Integrated insights engine

Interview with Horacio González, Global AI & Unstructured Data Lead from Kantar Mexico.

Catalogue: Fusion 2019
Authors: Kyle Findlay, Horacio Gonzalez
Company: Kantar
November 10, 2019
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Citation

Findlay and Gonzalez (2019a, November 10). Integrated insights engine. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/integrated-insights-engine